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Competitive Analysis

Transcript: Company Profile: Jennifer Ouelette "Lillian" in Natural Price: $340 Comes in 6 different colors Vented center, chiffon scarf tie Approximately 2.5" brim Domestic Stockist Ssense, Stanley Korshak, Scoop, Barneys, Nordstrom, East Dane, Shopbop, Farfetch, Forward by Elyse Walker, Mr Porter "Dunaway" in black Floppy brim and thin leather trim along crown 3.75" brim Price: $195 Material: 100% wool; trim: 100% cow leather Images from their website All taken from different angles; no consistency At Barneys, they were merchandised on the first floor with other designer hats like, Noel Stewart, Mischa Lampert, and Albertus Swanepoel. Quality and comfort Unisex design that can cater to both female and male consumers Ability to design both classic and experimental, fashion forward styles Men's Spring 14 Collection Product: "Smalls" Promotion Caps, brims, hoods, earmuffs, fascinators, headpieces, and eco hats Made in US Made to order Sizing: One size fits all (22-22 3/4") adjustable elastic tie Fit: moderate Materials: felt, straw, canvas, faux fur, etc Color options for trims Consistency in presentation Simple layout; easy to navigate Detailed description and product image All products have trim detail shot and mannequin head shot "Notification for when your size is in stock." feature. In-store: merchandised next to our EK collection. Weakness Collaborations with fashion designers for runway presentations since 2004 Marc by Marc Jacobs, Proenza Schouler, Thakoon, Carolina Herrera, DVF, Alexander Wang, Jason Wu Collaborations with Target in 2011 Domestic Bollman Hat Company America's oldest hat maker located in Pennsylvania. Design office/showroom in NYC and 3 other countries Also offers private label products for retailers Scour their own wool in Texas and other animal fibers http://www.bollmanhats.com/ Albertus Swanepoel Product Comparison Collaborations with Tracey Reese's runway presentation 30 day warranty Free shipping on orders over $250 Newsletter: free shipping and discount coupon offers Women's collection No headbands Made in US Sizing: O/S Fit: Well fitted; comfortable Materials: felt, straw, cotton, faux fur, etc No e-commerce Product Merchandising Jennifer Ouelette Rag & Bone Place Product Founded in 1996 by the designer herself Owns studios in NYC and Santiago, Dominican Republic Combination of vintage and modern NY style Consistently exposed on media Offers Women's, Men's, and bridal collection "Tina" in Firefly Price: $338 Comes in 35 different colors Center dent, grosgrain ribbon trim, foldable brim Approximately 4.5" brim Website: Home Page "Blake" in mink Brushed wool felt wide- brim; braided cord and silver hardware. 4" brim Price: $363 Material: 100% Wool Founded in 2006 by the designer himself NY based designer from South Africa Received press in Vogue, the NYT, Conde Nast Travel and many more Nominated for CFDA Fashion Fund Award in 2008 and Swarovski CFDA Accessory Award Style: Classic silhouettes, influenced by Sherlock Holmes and Bauhaus movement, with contemporary flourishes. Unisex look to appeal to wider market "Vecchio" in Wheat/black Distressed grosgrain ribbon trim; grosgrain sweatband Approximately 2.25" brim Price: $465 Material: Toyo paper; trim: cotton/rayon Hard and soft Silhouettes: bows, basics, center detail, side detail, and turbans Sizing: 1/4" to 3" (Skinny - Extra wide) Materials: felt, straw, silk, leather, faux fur, gemstones etc. Lots of varieties More styles in soft headbands (sizes and prints) Strength Promotion Product: Hats Price Spring 14 Collection Promotion Price Product Comparison Eugenia Kim $300 - $600 Hats: $135 - $527 Headband: $24 - $325 "Smalls": $22 - $135 Company Profile: Albertus Swanepoel Low number of stockist Low brand awareness Does not put effort to increase sales and brand recognition No e-commerce High price Women's and men's collection Neutral color palette Limited number of styles Sizing: S 6 7/8” M 7 1/8” L 7 3/8” Women's Style: only fedoras Material: Wool or straw Men's Styles: bucket, baseball, and fedoras Material: Wool, cotton, and straw Competitive Analysis Strength Women's: $150- $195 Men's: $95 - $175 Price Albertus Swanepoel Place Product Product: Headbands Clear identity Consistent media exposure International brand awareness, esp in Japan Large selection of merchandise High quality and comfort Blake Website International Women's Spring 14 Collection Eugenia Kim Production "Brigitte" in Natural Black hand-frayed grosgrain and crystal chain trim Comes in 4 different options Approximately 2.75" brim Price: $340 Material: 100% straw Does not put much effort in promoting their hats since its only a small part of their collection. Worn by celebrities such as Miranda Kerr. Weakness Sold in 13 countries in Asia, North America and Europe Mutual clients Domestic: Barneys (NY) Int: TSU, Fenwick, Ron Herman No brick and mortar store Website E-commerce: Yes International shipping Blogs Needs improvement in terms of layout, design, and images Social

Competitive Analysis

Transcript: vs. Capstone Course in Management Innovation (Entrepreneurship) No Residency Northeastern University · Founded in 1898 · Located in Boston, Massachusetts · Private, non-profit · U.S News & World Report ranks Northeastern University’s online MBA #36 in the US (2015) Master of Business Administration Capstone and Residency The Association to Advance Collegiate Schools of Business International (AACSB) The Washington State University Carson College of Business is accredited at the bachelor’s, master’s, and doctoral levels by the Association to Advance Collegiate Schools of Business International (AACSB), the premier accreditation organization for business programs. Only 2 percent of business schools worldwide have earned such distinction. AACSB International is a membership association of educational institutions, businesses, not-for-profits, and government organizations devoted to the advancement of higher education in business administration and management. Northwest Commission on Colleges and Universities (NWCCU) Washington State University is accredited by the Northwest Commission on Colleges and Universities (NWCCU). Accreditation of an institution of higher education by the NWCCU indicates that it meets or exceeds criteria for the assessment of institutional quality evaluated through a peer review process. Accredited colleges or universities have the necessary resources to achieve their stated purposes through appropriate educational programs, are substantially doing so, and give reasonable evidence that they will continue to do so in the foreseeable future. Employer Sponsored Tuition Assistance University Comparison Washington State University · Founded in 1890 · Located in Pullman, Washington · Public research university · U.S News & World Report ranks Washington State University’s online MBA #21 in the US (2015) Optional Residencies Finance Healthcare Management High Technology Management Innovation Entrepreneurship International Management Marketing Supply Chain Management Sustainability Financial Assistance Marketing Finance International Business No Capstone Specializations Competitive Analysis Northeastern University Completed bachelor’s degree from an accredited four-year institution GPA: Min. 3.0 on a 4.0 Scale 5 years professional experience 2 letters of recommendations Standard essay – Statement of Purpose Resume Official transcripts $100 application fee Tuition per credit hour: $750 Tuition per credit hour (active military and veterans): $658 Total tuition: $27,000-$39,750* (36 – 53 credits) Application fee: $75 Program Length – 2yrs The Association to Advance Collegiate Schools of Business International (AACSB) The D’Amore-McKim School of Business is accredited by AACSB. AACSB accreditation is the hallmark of excellence in management education. It represents the highest standard of achievement for business schools worldwide. AACSB-accredited schools have the highest quality faculty, relevant and challenging curriculum, and provide educational and career opportunities that are not found at other business schools. Less than 5% of the world’s 13,000 business programs have earned AACSB accreditation. Regional Accreditation The nation’s oldest regional accreditation association Northeastern University is accredited by the nation’s oldest regional accrediting association, the New England Association of Schools and Colleges, Inc., through its Commission on Institutions of Higher Education. Students may be eligible for financial assistance to help fund their education. Eligibility for need-based financial aid – most commonly available in the form of federal student loans and it is determined by submitting a Free Application for Federal Student Aid (FAFSA) Program Overview Thank You Tuition per credit hour: $1,433 Total tuition: $71,650 ($1,433 x 50 credits) Application fee: $100 Program Length – 2yrs Washington State University Completed bachelor’s degree from an accredited four-year institution GPA: Min. 3.0 on a 4.0 Scale GMAT: The GMAT is required for admission. ** Three letters of recommendation Standard Essay - Statement of purpose Resume Official transcripts $75 application fee Program Requirements

Competitive Analysis

Transcript: Instagram: 912,815 followers Image by Tom Mooring Content driven , with a hook every so often. Decent amount of CM'ing, albeit with a lifeless voice Used product in content well. Non existent Instagram: Nesteausa Instagram: 1,482 followers Minor amount of content (Instagram focused), majority of them right hooks. No general CM'ing, inconsistent voice. More expandable twitter images Think it's one thing, is completely different Did you know... Instagram: 55 followers Twitter: 2,003 followers Good mix of jabs and hooks, not too CM focused but clearly defined voice. Many similarities to Brisk in their voice and content. Not half bad face User generated branded status update Brisk in the city (Insta Only) 18-24 year old, culturally diverse urban millenial males. Our voice is BOLD, HONEST, IRREVERENT. Segment platforms Competitor Analysis Twitter: 431,530 followers FB: 3,985,017 likes Twitter: 1,729 followers FB: 2,250,131 likes Twitter: 27,761 followers FB: 3,256,414 likes Twitter: 60,471 followers Instagram: 121k followers Instagram: 5,408 FB: 1,247,036 likes Facebook dominant, Random twitter posts, dormant Instagram Heavy use of professional athletes to help endorse the product. ZERO CM'ing, seemingly different "voice" across content. Different "personalities" for different colors FB: 6,205,697 likes

competitive analysis

Transcript: competitive analysis AMWAY AVON COSWAY Competitive Analysis MARKET FOCUS MARKET SHARE PRODUCT OFFER WEAKNESSES STRENGTH

Competitive Analysis

Transcript: http://www.pandarg.com/About/ http://www.pandaexpress.com/company/ http://en.wikipedia.org/wiki/Panda_Express http://en.wikipedia.org/wiki/Panda_Restaurant_Group http://en.wikipedia.org/wiki/Panda_Inn http://www.fastfoodmenuprices.com/panda-express-prices/ The Panda Express The Panda Express Business Type Panda Inn 1683 Walnut Grove Avenue Rosemead, California 91770 Parent company of: Making huge profit On the ABC News TV program Nightline, April 18, 2011, there was a feature segment on Panda Express and its success Opinion Panda Express Products offered Popular Americanized dishes such as orange chicken, Beijing beef, Mandarin chicken, and Kung Pao Chicken Combo meals served with fried rice, steamed rice, chow mein, or mixed vegetables Takeouts Catering and party planning How will my business be better? Privately held Close corporation Family-owned Gourmet Chinese Fast Food Chain Restaurant Largest Asian Fast Food Chain in US more than 1500 locations throughout 42 states, Puerto Rico and Mexico David Landsberg Chief Financial Officer and Interim SVP Restaurant Development Leonard Yip SVP, Chief Information Officer & Chief People Officer Monte Baier General Counsel The Panda Express Employees There are more than 20,000 associates company-wide. Hibachi-san Corporate Structure quick-service restaurant Japanese grill favorites 27 Hibachi-San locations throughout 12 states Not an accurate representation of cultural Chinese food Not much variety Health issues Food quality According to customer reviews - "Gross", "Bland, bland, bland - lesson learned" and "It gave me diarrhea" Overly sweet, salty, and greasy Overcooked food Slimy at times Portion size decreasing Line too long Same taste Panda Express Menu Prices Andrew Cherng Founder and Chairman of the Board Co-CEO Peggy Cherng, Ph.D. Co-Chairman of the Board Co-CEO Al Chaib Chief Operating Officer Panda Inn Direct Competitor Solely an Asian cuisines food service provider Similar target market Very similar products offered All profit made from food service The Panda Express 1983 (30 years) Panda Inn 1973 (40 years) Hibachi-san 1992 (10 years) Introduce more selections & cultural variety Better skilled chefs and employees Healthier options Greatly improve food quality Geared toward more traditional Chinese cuisine Takeouts and catering Better customer service and consumer satisfaction Make sure I compensate for every weakness The Panda Express has Competitive Analysis Financial Results The Panda Restaurant Group annual revenues of more than $1.7 billion in 2012 13 consecutive years of same store sales growth, averaging 5% from 1996 to 2008 In casinos, shopping malls, toll plazas, supermarkets, airports, railroad stations, strip malls, theme parks, stadiums, college campuses and The Pentagon Mall flyer, newsletter, newspaper small print ads Coupons 30 second mall TV ad commercials Passing out samples Founders Andrew and Peggy Cherng Inexpensive Fast Streamlined food fast paced easy assembly line system Widely available Sit-down full-service Chinese Chain restaurant gourmet Mandarin and Szechuan cuisine 6 Southern California locations goal was to bring new varieties of Chinese cuisine to Southern California, which had traditionally favored Chinese Cantonese cuisine Direct or Indirect Competition? The Panda Express Citations and Sources of Information Hibachi-san Founded and time in business for Advertising methods

Competitive Analysis

Transcript: Competitive Analysis What is Competitive Analysis? Competitive Analysis Benefits The Competitive Analysis program is astructured, systematic, repeatable method-ology that will provide your organizationwith insight into: In-depth understanding and knowledge of the competition Competitors’ revenue and profit trends Competitors’ financial outlook The competition’s culture and business philosophy Improved training for sales teams Competitors’ pricing strategies Competitors’ market positioning strategies Side-by-side comparisons of competitors’ products and services Competitors’ product strengths and weaknesses Better understand your competitive advantages and weaknesses. Identify competitors’ best practices. Assess your competitors’ sales and marketing strategies Be aware of your competitors’ productdevelopment plans. Establish competitive benchmarks. Gain insight into your competitors’ goals and objectives. Competitors represent one of the singlemost important variables in the future success of your organization. Analyzing yourcompetitors will help your organization to: Competitive Analysis in the Client Cycle Focusing on product and customer alone is not enough in today’s supercharged, com-petitive environment. Customers’ enterprise is key differ-entiators Essential that you understand your competi-tion and their value proposition. Comprehensive reviews of your competition

Competitive Analysis

Transcript: United States Naval Academy Benchmarks United States Naval Academy Summer STEM Program Texas A&M University STEM Program Envision National Youth Leadership Forum: Explore STEM Open to middle and high school students Two sessions: June & July 12-day program 3-option framework Total program cost: $2000 Application: All access http://aggiestem.tamu.edu/aggie-stem-summer-camp-options Envision National Youth Leadership Forum: Explore STEM 6-day program for rising 6th - 8th grade students Offered on 5 different college campuses "Explorative" program with conclusive day Simulation workshops Price point: $1,995 (includes room & board Scholarship funding for outstanding students Nomination-based, but open enrollment Pre-program assignment Competitive Analysis Texas A&M Summer STEM Program Focus on rising 8th-11th grade students 1-week program running through June (based on high school standing position Classroom --> Presentation style Price point: $350 (includes room & board) Eligibility based on superior performance in GPA, PSAT (SAT or ACT), class standing http://www.usna.edu/Admissions/STEM/Tuition.php

Competitive Analysis

Transcript: Market Analysis Usage rate – medium Athletes will use this shoe on very regular basis by practicing and competing in the shoe Benefits desired – high quality Athletes and people want a shoe that is going to last and not fall apart on them. Loyalty – medium Puma is a well known brand and worn by many people. Age: 15-29 (high school and college students) Income: 15,000 and more Atheletes purchasing shoes for themselves Parents purchasing for their children Family life cycle: Young and single adults Married with children Target Market Consignment Goods Products are endorsed by celerities Strong Competitors in the industry Concerns of copyright infringement Global financial instability tARGET mARKET oPPORTUNITY CONCLUSION vs Top 10 Fittest Cities Behavioristic PUMA EVOSPEED BOLT RUNNER RUNNING -Shock absorbing midsole -OrthoLite sockliner for moisture/odor control -Rubber outsole with EverTrack for additional cushioning and abrasion resistance Price: $100 tOTAL pOTENTIAL mARKET sTRENGTHS (cc) photo by theaucitron on Flickr wEAKNESSES Geographics mARKET sEGMENTTATION vARIABLES BRAND NAME Demographics Top 10 Cities with young population:73,434,628 15-29 yr olds --> 21.3% of the population --> 15,641,576 increase worldwide currency-adjusted branches sales by 11.8% to nearly 3.2 billion in the financial year 2011. Consolidated sales had double-digit growth, with currency-adjusted sales rising by 12.1% to over 3.0 billion. Not only achieved, but they also on the way to reach the long term sales potential of 4.0 billion in 2015 evoSPEED BOLT Runner Running REGION: North and South State of the US DENSITY OF AREA: Higher density area -Urban and semi-urban cities MARKET SIZE: 63,693,000 (men and female at the age of 15-29, 20.3% of the U.S’s population) Psychographics tHREATS Washington D.C. Pop. 8,211,213 Minneapolis, MN Pop. 3,502,891 Boston, MA Pop. 7,465,634 Seattle, WA Pop. 3,876,211 Denver, CO Pop. 2,927,911 Chicago, IL Pop. 9,725,317 San Hose, CA Pop. 7,228,948 Portland, OR Pop. 2,137,565 New York, NY Pop. 21,976,224 Philadelphia, PA Pop. 6,382,714 Total 73,434,628 Information by Census.gov MOTIVES: sense of belonging, love apart from basic needs, want something convenience and professional, Comfort conscious and brand loyalty PERSONALITIES: extrovert, active, creative, experience, want trendy LIFESTYLE: Enthusiast, Patience, Athletic swot Size: 63,693,000(People ages 15-29) Location: United States Trends: The athletic footwear industry has experienced decent growth over the last five years and is expected to grow by 5% by the year 2017. Presented by: - Anh Bach -Jonathan Merz - Curt Rowe - Ciara Sutton Price: $100 Technique: Premium mesh upper Lightweight midsole Rubber outsole with EverTrack component OrthoLite® sockliner Quality: lightweight and long-lasting USAIN BOLT endorse this product The tongue is thin and has a tendency to bunch up when you put on the shoe while wearing socks Limited Color Not Modern Design Great quality product Inspired by Bolt Several competitors increasing target market

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