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CREDENTIALS:

Transcript: ASSOCIATIONS: Modern Language Association (MLA) National Council of Teachers of English (NCTE) Southern Regional Education Board/Compact for Faculty Diversity (SREB) College English Association (CEA) Association of Black Women in Higher Education (ABWHE) Frederick Douglass Institute Collaborative of PASSHE Association for the Study of African American Life & History (ASALH) COMMUNITY SERVICE: Delta Sigma Theta Sorority, Inc. New Voices Pittsburgh National Council of Negro Women (NCNW) WORK EXPERIENCE: 8/2002 – Present, Clarion University, English Department Assistant Professor CREDENTIALS: Education: Ph.D. English, University of Kentucky, 2004 M.S. Instructional Technology, Bloomsburg University (enrolled, Spring 2014) M.A. English, Clark Atlanta University, Atlanta, GA, 1997 B.A. English, Brooklyn College, 1993 Certifications/ PeopleSoft, D2L, Fall 2013 Computer Skills: MS Office, Adobe Dreamweaver, Muse, Screencast,SCORM, PA Child Abuse and FBI Clearances, Workplace Answers Certificate, Blackboard, Desire to Learn Innovative Educator Iola: The Journal of Black Women’s History and Activism Athena: The Journal of Black Greek Letter Organizations’ History and Progress Making Connections: A Journal for Teachers of Cultural Diversity A Life Dedicated to Liberty: John Greenleaf Whittier and American Democracy (in development) From the Darkness Cometh the Light: Lucy Delaney’s 1892 Narrative, Manifest Destiny, and Democracy, Linus Publications, August 2015

Credentials Presentation

Transcript: Sample Photos Social media Volunteer recruitment Hits all demographics: What we do Golf tournament 2 for 2 marathon Candle campaign Next steps & opportunities Introduction Communication strategy Target audience Opportunity and challenges Social media strategy Media Relations Fundraising Community involvement Face to face communication opportunity Memorable experiences Passionate about women's rights Non-Profit Who we are PR Agency Experienced graphic designers "Fabulous event, Best ever. Your hard work paid off and you hit it out of the park." - Nancy Marino-Benn, Humber College One Spark & be a maverick SWOT analysis Contact Us Drives traffic to website: Connecting Captivating Clear and concise communicating Call to action Event Management "Sanda has consistently provided Tacit with strategic counsel and innovative concepts." - Jonathan Aitken, owner, Tatic Question and Answer One Spark & Umbrella PR Media Relations Sets an example for women entrepreneurs: How it can help them network and build a small business "Jenica provided me with industry product knowledge effectively; she is now the only consultant with her company I trust when making new purchases." -Mary Wilde, digital consultant, NRCAN Graphic Design One Spark's Events Social Media Create website media section Develop media kits Establish media lists Pitch Canadian media Establish media spokesperson Brand Recognition & Consistency Compassionate about women's rights #HerLight Candles and Matchbooks Marketing and Promotions 63% of people aged 50-64 are active on Facebook 35% of all donors were aged 55 and over Donors Millennial influencers Umbrella PR is committed to providing strategic, results-driven counsel to clients. We use a combination of traditional and new media tactics and strategies to cater to your individual business needs and communicate your message to key audiences. Powerful communication tool Bridges communication and demographic barriers Low cost Two way communication Cause driven Result driven Marketing e: ashleigh.e.alexander@gmail.com p: 647-281-5908 Event Management e: sarahferguson72@gmail.com p: 647-888-9498 Media Relations e: sandafischerpr@gmail.com p: 613-355-0365 Graphic Design Mavwick: cedarwood,cypress and pine One Spark Classic: ylang ylang, bergamot and lavender Matchbooks Testimonials Social Media Newcomers Thank you! Growing network Credentials Presentation Our Clients Graphic Design e: keira.hunt0255@gmail.com p: 647-688-4985 Social Media e: davidmcintoshpr@gmail.com p: 905-599-5535 Social Media e: jenicapaulin@hotmail.com p: 905-932-5408 "David went above and beyond our expectations." - Teresa Triumbari, Airside Bistro Increases market perception and credibility Develops and solidifies your message Builds trust with the public Visual design can evoke empathy - allows potential donors to connect with your cause Expansive network Mission statement Social media-savvy Social Media Passionate about women’s entrepreneurship Conceptualists Ambitious Enthusiastic Motivated Unique approach Business oriented Event Management One Spark Tactics Overview Based on Jim Harvey's speech structures Gen Y & X Influencers One Spark Marketing and Promotions Experienced advocates }

Agency Credentials Presentation

Transcript: Anastasia is the Stategic Director of OnPoint Communications. Working closely with the Executive Researcher she plans the most suitable communication and tailored communication campaign for our clients. Her vast experience in the industry helped her developed valuable skills as: Task, Team and Event Management Persuasive Communication Leadership Anastasia Psarra Ruxandra Mindruta What we offer OnPoint Communications Agency Expertise: Meet Oana, the Account Director, who rounds off the diverse team at OnPoint Communications and adds the finishing touch to our agency. Oana has a long list of professional experience at a broad range of organisations across a number of industries. With all the attributes needed to make a strong team leader, her core skills comprise of: Strategic Planning Management Skills Stakeholder Relations Roles Oliver Bailey About us OnPoint Communications is a student led communications agency based in Southampton. Our team has expertise in communications, public relations, public affairs, advertising, stakeholder engagement, event management and market insight. Our core strength is to combine innovative and young ideas with over a year’s professional industry experience in order to create a positive impact on company’s brand and reputation. Research & Development Executive – Oliver Bailey Creative Director – Diana Abu-Zuaiter Communications Director – Ruxandra Mindruta Strategic Director – Anastasia Psarra Account Director – Oana Stefancu Ruxandra is the Comms Director at OnPoint Communications. With experience in several PR agencies she has worked on communication and social media campaigns, re-branding, copy-writing and media relations, gaining excellent skills in: Writing Organising Planning Researching Diana is the Creative Director of OnPoint Communications and there is no mistake why. With previous experience in a number of creative roles, Diana is a true authority on all things regarding design, with proficiency in a number of areas such as adverting, film-making, creative briefing or designing. Diana's key skills include: Advanced Design Software Skills Corporate and Brand Identity Brand Strategy Reputation Management Stakeholder Engagement Issues and Crisis Management Creative Services Event Management Media Services Market Research Oana Stefancu Diana Abu-Zuaiter Oliver is the Executive Researcher at OnPoint Communications, and for good reasons too. With a diverse mix of industry experience, Oliver had continually proved himself as an enthusiastic, results driven, capable individual. Core skills in the following areas: Market Research Consumer Insight Brand Strategy Reputation Management

Credentials

Transcript: Credentials About ASDA’A Burson-Marsteller Heritage: Over 10 years as a standalone PR consultancy Ownership: A WPP company and part of MENACOM (Middle East and North Africa Communications) Group Practices: Corporate, Finance, Consumer & Healthcare ,Public Affairs, Technology and Energy & Environment Support divisions: Digital Media Relations, Arabisation, Media Monitoring & Analysis, Knowledge & Insights Network: 140 professionals; regional HQ in Dubai; 11 wholly-owned country offices; 7 affiliates covering 16 markets in the Gulf, Levant, North Africa, Pakistan and Turkey. We cover Middle East and North Africa Regional Network Global heritage Burson-Marsteller B-M Global network Our Philosophy: Evidence-based communications Our Methodology – Perception Management Arab Youth Survey Ghada El Khatib Country Manager Lebanon 2005 New leadership Kelly Home Director Corporate Practice 1953 1960’s Founded in Providing research-based advice for winning political, corporate and marketing campaigns for 30+ years Apply the lessons of the campaign trail to the Boardroom Specialise strategic, action-oriented research Sister company of ASDA’A Burson-Marsteller. and have worked with the Executive Council – Dubai, the UAE Federal National Council, the Qatari Federal Government and a host of other clients in the region by operating in 110 countries 1976 7 affiliates Katia Yadige Country Manager Jordan Multi-channel content: the content and focus – including audio visual and images – that are reflected in the company’s annual report, corporate website, external and employee communications, and corporate advertising & Key Clients Sonali Thadani Country Manager Bahrain 11 wholly-owned offices Regional Team Bashar Al Kadhi Chief Operating Officer Key Retained Clients CREDENTIALS Nadin Al Alami Country Manager Kuwait Nicholas Nesson Director Finance Practice 1973 across six continents Rana Awad Country Head Egypt Ministry of Economy Elevator pitch: A short (50-75 words) or a narrative that channels the most compelling element of a company’s story. Stump speech: a one-page (250-350 words) that gives dimension to a company’s current defining story. Differentiating Strenght Sunil John Chief Executive Officer Abha Malpani Senior Consultant New Media & Digital 68offices, 81 affiliate offices Media storylines: A cadence of headlines that map the master narrative over time. 1980’s Largest in the World Asia since São Paulo Stephen Worsley Director Energy & Environment and Technology Allison Jones Country Manager Qatar Bashar Kharbat Country Manager Saudi Arabia Original Content Development – The Master Narrative Agency Team An award-winning agency Our research associate - PSB Nedal Al Asaad Associate Director Public Affairs Practice Playbook: guide to engaging dialogue around core questions (easiest and toughest) and for setting the agenda in every interaction. Sameh Hamtini Director Abu Dhabi Message architecture: three to five message platforms supported by proof-points – the “reasons to believe” in a company’s story – organised as a quick reference guide. Prepared by ASDA’A Burson-Marsteller © Copyright 2010 All Rights Reserved . No part of this document may be reproduced in any form or by any means without written permission of ASDA’A Burson-Marsteller. Other company, product and service names may be trademarks or service marks of their respective owners. March 2012 Margaret Flanagan Director Consumer & Healthcare Practice A scientific approach to communications, driven by data at the beginning, the middle and the end Conducts the ground breaking annual ASDA’A Burson-Marsteller Arab Youth Survey launched in 2008. This is a unique initiative based on our belief in evidence-based communications Salma Al Habsi Country Head Oman 办事处 Leadership Team Digital & Social Media Capabilities IBA/ Stevie “Public Relations Agency of the Year in the Middle East and Africa 2011” IBA/Stevie “International PR Campaign of the year” Award 2010 for launch of Burj Khalifa – the tallest tower in the world 2009 Sabre Award from The Holmes Report– Certificate of Excellence – for PR programme to promote Dubai International Film Festival IBA/Stevie Awards “Middle East and Africa Agency of the Year” 2009 The Holmes Report EMEA Agency of the Year 2008 Dominated the 2007 Gulf Marketing Review Effectiveness in Marketing (GEMAS) Awards for work on Emaar Properties and the BBC World Service “Best PR Company – Dubai” Award at the Second CNBC Arabiya Property Awards in October, 2007 Campaign Middle East’s “PR Agency of the Year” for 2006

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