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Intellectual Property

Transcript: Intellectual Property is ne of Airbus's most important assets. The rights born out of IP law help to protect the innovative ideas and invention on which Airbus's success is constructed. It is important, therefore, that all Airbus employees have a general understanding of how IP law pertains to the company: What IP law is How it operates The steps employees may take to ensure protection of design material This presentation seeks to provide that information. What is Intellectual Property? How does IP law operate? What can all employees do to help safeguard IP? IP rights help to ensure Airbus's endurance at the forefront of aeronautical innovation. IP rights give the intangible a concrete footing within the legal framework. These days it's not who came up with the idea that counts, it's who claimed it first and set the wheels of invention in motion. Intellectual Property refers to creative ideas and innovation which posess commercial vlaue and are therefore capable of being legally protected. An idea is the first critical step in the development of an invention, but without some embodiment of the idea there can be no intellectual property protection obtained and therefore no exclusive rights. Intellectual Property Corporate vultures are perched waiting to take advantage of a leak of ideas at this nascent stage. Therfore vigilance is key in order to protect the concept! Why is confidentiality important? So far in 2011 Airbus has registered 3 technical patents. The Facebook case is interesting because the Winklevoss twins could not fully claim ownership over what they accused Zuckerberg of stealing. Ideas-in this case an online student network-bear none of the qualities of property and therefore require more substance in order to assume a propietary value capable of protection by IP law. This clip from 'The Social Network'-a film which follows the notorious IP battle over the ownership of Facebook-conveys the moment whenTyler and Cameron Winklevoss believe their idea may have been stolen.

Intellectual Property

Transcript: Intellectual Property is divided into two groups. Resources Patents Creativity has value. World progress depends on innovators. Architectural Design Piracy A form of protection for authors of "original works of authorship". A certificate that gives the a person exclusive rights to his or her invention. http://www.copyright.gov U.S. Copyright Office Intellectual Property http://www.wipo.int/about-ip/en/ Overview of Intellectual Property includes.... (in short)... Intellectual creations are things you cannot touch such as: Inventions Music Songs Movies TV programs Books Articles Dances The owner has rights that need to be protected. Plagiarism http://www.uspto.gov U.S. Patent and Trademark Office Cite where you found your information. Put it into your own words. Put quotes around the author's exact words. Graphics and Drawings (cc) photo by theaucitron on Flickr Copyright The owner may prohibit or authorize the following: (cc) photo by theaucitron on Flickr http://www.slideshare.net/jamilkhatib/intelectual-property-rights-for-kids Industrial Property • its reproduction in various forms, such as printed publications or sound recordings; • the distribution of copies; • its public performance; • its broadcasting or other communication to the public; • its translation into other languages; • its adaptation, such as a novel into a screenplay. Signs used to distinguish goods and services. n. :property (as an idea, invention, or process) that derives from the work of the mind or intellect; also : an application, right, or registration relating to this Computer Software "The medium (paper, CD, etc.) is physical. The creation is intellectual. Jamil Khatib Music http://www.eduguide.org/library/viewarticle/635 Help with Works Cited Intellectual Property Downloading or copying music or movies without paying for them. Why is it important? Works Cited The author owns the work. http://www.plagiarism.com By Molly Voss Books Videos Trademarks

Intellectual Property

Transcript: Chapter 6 Intellectual Property Kristine Atchison Jeff Roemhildt Nakeea Loser Copyright (History) -First invented by The British after the printing press was invented in the 1440’s -1990’s- “motion picture, phonograph, radio, television, the computer, tape recorder, photocopy machine, and satellite, cable, and other communication technologies. Copyrightable Works Includes: literary, pictorial, and graphic creations Compilation (Collective Work) Derivative Work Notice Example: copyright © 2002 John Doe Registrations and Deposit Copyright Ownership Works made for hire Government and Copyright Rights Copyright Act "exlusive right to copy or reproduce a work, to create adaptations or derivatie works, to distribute copies of a work, and to perform and display the work publicly." Copying Derivatibe Work Transformations or adaptations of existing works Sequels, films, plays, and cartoons, all based on the original novel Authors can authorize seperate copyrights on any number of derivative works Distribution Authors right to publish, sell, loan or rent copies of copyrighted work Does not include resale Display Performance Performance License for Musical Compositions Performance Licensing for Sound Records Compulsory Licenses Moral Rights Berne Convention for the protection of Literary Artistic Works Infringement 1. Direct 2. Contributory 3.Vicarious Safe Harbors: Online Service Providers Circumventing Technology 1. Audio/Video Copyright Attempts A. Digital Millennuim Copyright Act of 1998 B. Lawsuits 2. Video: Napster's Impact a Decade Later http://money.cnn.com/video/news/2009/12/23/n_cmr_napster_10yrs.cnnmoney/ Fair use Doctrine Creates an exception to the law prohibiting unauthorized copying of copyrighted expression. Developed in common law and part of the Copyright Revision Act Section 107 permits limited copying of copyright work, usually only for "productive" purpose such as nes reports Transformative...new expression, meaning or message Factors There are four factors that are considered by the courts before they can determine if copying constitutes a fair use. Purpose and Character of the use -News: 2009 – Shepard Fairey vs the Associated Press – “visual reference” Parody A parody distorts or closely imitates another work to make fun of the original work Advertising Commercial Advertising Comparing Competing Products (furthers public intrest) Nature of the Copyrighted work Databases and Stock Tables vs. Novels and Plays News Reports vs. Movies Amount and Substantiality of the portion used Quantity Quality The effect on the potential market value of the work Most important factor for determining fair use Present Market and Potential Market Unfair competition Misappropriation – the unauthorized taking of the benefit of someone else’s investment of time, effort, and money. -International News Service (INS) vs. Associated Press (AP) -INS employees took breaking news from the AP office bulletin board and put it on the INS wire. -Court – INS Misappropriated AP’s expenditure of time and effort in gathering and assembling facts. - -Sports -National Football League – 45 seconds per day -Major League Baseball – Limits Number of Photos Trademarks – is the word, name, or symbol a company uses to identify itself as the source of goods. -Misuse of another’s trademark is unfair competition First Amendment- TM used in unauthorized comedy, parody or critsim it may be protected. -Gather News -Public Intrest Unlike copyrights and paten, which are protected for limited times, a trademark lasts as long as it is used in commerce.

Intellectual Property

Transcript: ETHICAL THEORY (Deontology) IDEAL SOLUTION: Solution #1 Win/win situation; everyone gains profit and recognition for their work Partnership; happy business and collaboration Teamwork; together they will improve the logo to become the best Greatest good for the greatest number of people Solution applies both utilitarianism and deontology ETHICAL THEORY (Utilitarianism) Intellectual Property CASE STUDY PRINCIPLE OF RESPECT Stealing the work or the idea of someone else is not respectful because you are using them as a means to an end. MAXIM RULE People can only use other people's work if they have their consent. An independent illustrator posted a sketch of bird on a social networking site. His original draft included details that made the bird stand out from any other type of bird that had been drawn. One of his friends who is a graphic designer for a large oil company really liked his drawing and how the bird looked. He decided that he would take his sketch and change it a little to turn it into a logo. COPYRIGHTS Literary and artistic works Novels Poems Plays Films Musical works Artistic works (drawings, paintings, photographs and sculptures, and architectural designs) UNIVERSALIZE Everyone everywhere should create their own designs and not decide to use somebody else’s work. This will not lead to trust issues and will respect everyone’s work equally without getting problems with copyrights since we value originality, individuality and trust and honesty. CONSISTENT OR NOT? It is consistent because doing our own designs will help us to develop our skills and be independent. It will also help build trust between himself, designers and the public audience about his designs. UNIVERSALIZE Everyone everywhere should consult with the original creator and credit the original creator before using the work to reach the objective. UNIVERSALIZED MAXIM Everyone everywhere should be allowed to take people's work or ideas, make it their own and take all the credit. IS IT CONSISTENT? No, because if everyone would be allowed to steal other people's work than there would be no way of knowing who came up with the idea and there would not be any originality left. SOLUTION TWO Values Individuality Protection Honesty Trust VALUES HIERARCHY OF PLEASURE Trust among both of them Through that partnership they will be honest about their work to the public and to themselves Their intellectual property will be protected for misuse What is Intellectual Property? http://netflix.com CONCLUSION The oil company had been looking for a new logo and had not been able to develop one that really illustrated their brand identity. The graphic designer that saw this bird saw the potential that it had. He took the image off the social network and imported it into a software that would allow him to edit it and simply it to make it into a useable logo for the company. At this stage in the process, his idea was only at the development stage and he had not shared this information with anyone else. He was still in the planning process of developing the logo and he wanted to eventually present it to his artistic director, then hopefully, to the board-members of the company. He has not made up his mind yet as to what he is going to do. He knows that what he is doing is unethical and could potentially cost millions of dollars to the company and he could face criminal charges as well as losing his job. He reflects on the situation as multiple options are at his disposal. Competing Values Availability Inspiration Utility MAXIM RULE The original designer has the right to be credited and informed of the use of his logo because copyrights laws protect the original creator rights and also because the draft belongs him. After the graphic designer gives permission, they can become partners. Intellectual property refers to creations of the mind: Inventions Literary and artistic works (symbols, names, images, and designs) used in commerce. CONSISTENT OR NOT? It is consistent because informing the original creator and not taking advantage of others will lead to honesty, trust and respect. It will also develop a better friendship for both of them. IP is divided into two categories: INDUSTRIAL PROPERTY Inventions (patents) Trademarks Industrial designs Geographic indications of source An example of a lawsuit pertaining to intellectual property can be seen in the lawsuit against Mark Zuckerburg, CEO and founder of Facebook. WRONG THING TO DO The Graphic Designer decides not to use the illustrator's drawing and just make the logo on his own because he would rather not get involved in a partnership. The Graphic Designer tells his boss that he wants to work alone because he would rather get all the profit from the logo. Furthermore, he decides to make his own logo because he works better alone. In the end, he is the only one that is allowed to take credits for the work. MAXIM RULE The original designer does not use the illustrator's drawing and makes the logo on his own in

Intellectual Property

Transcript: Intellectual Property property (as an idea, invention, or process) that derives from the work of the mind or intellect; also : an application, right, or registration relating to this --Merriam-Webster Dictionary Digital Rights Management (DRM): collection of techniques to liimit access to and use of digital content by copyright holders Advanced Access Content System the right to use portions of copyrighted material without the permission of the copyright holder for purposes such as review, criticism, ir parody (pg 472) Ways that technology can be used to infringe upon established intellectual laws Used copyright laws to shut the domain down for good, as well as prosecute anyone that participated in the "illegal" download of music A Remix Manifesto 1709 Music industry angered by the prospect of losing money to Napster Softwares such as photo, audio, and video editing software that can be utilized to alter possible intellectual property Re-mixing/Mash-ups The End! Ways that technology can be used to hinder infringement of intellectual laws The first copyright act, The Statute of Anne, was enacted to help protect the ideas of the individual creators. The copyrighted works were to remain protected for 14 years before returning to public domain for all to use.. And now... Some Computer Humor 2002 March (cc) image by jantik on Flickr Signal scrambling, digital watermarks, broadcast flags 1439 The printing press was invented, enabling the worldwide sharing of ideas Fair Use? Napster, a peer-to-peer music network began! And it was free! In 18 months it had compiled the largest music library of human creativity ever with the help of its 52 million users 1998

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