iPhone App
Transcript: Approach We Approached selling this application very agressively in order to really reach our target markets, and show them why getting this application would make their golf experience much easier and smoother. In the following sections Tee Off! is described in more detail to help sell the product. Tee Off! is the premier iPhone golf application that allows you to find and book tee times at all the courses in your area. About Us We are one of the pioneer companies in developing iphone golf applications. Are original application Tee Off! is an application that gives the customers the opportunity to search for golf courses in their desired area and then it's taken one step further in allowing the user to find and book a tee time too and also pay with the optional paypal feature. We believe our application has the ability to revolutionize the golf course business by adding a new technology which has been greatly desired in this industry. Identification Why is Tee Off! useful and who would it be most useful for? This section is to show you exactly who the target market for our product is and why it would be useful for them. Market Segmentation 1.) The age range would be 18-50 years old, upper middle class income, most graduated from college or had some secondary education, male or female serious golfers that play 4-5 times a week. They don’t have a membership to any certain course, they play different courses all around their area. 2.) The age range would be 25-60 years old, upper class income, most have professional degrees or bachelors degree, male or female golfers that play a few times a week. They belong to a country club and occasionally will go to play other courses around their area. 3.) The age range would be 20-60 years old, working middle class income, most do not have a college degree, male or female intermediate golfers that play around 6-8 times a month. They do not have a membership to any specific course, they play wherever they can get a tee time when they want to play. Target Market This application is being designed for Joe Titleist, he is 32 years old, single, graduated from Ohio University with an accounting degree and now works for a large accounting firm making $90,000 a year. He plays golf as much as he can, about 5-7 times a week and he has a single digit handicap. He doesn’t have a membership to any course as he likes to bounce around from all the courses in his area, but he sometimes has trouble booking tee times at the different courses. Product and Service Representation Before beginning to sell our product it is important to research how we’re going to present the application to the customers. There are tables below to show how the application will improve the current process customers use to accomplish the same thing the application does. The biggest way we’ve chosen to present this application is through an informational website. It explains the product completely, gives information about our company, and shows testimonials from other customers who have had great success with the application. As-Is Diagram To-Be Diagram Target Market Target Market- This application is being designed for Joe Titleist, he is 32 years old, single, graduated from Ohio University with an accounting degree and now works for a large accounting firm making $90,000 a year. He plays golf as much as he can, about 5-7 times a week and he has a single digit handicap. He doesn’t have a membership to any course as he likes to bounce around from all the courses in his area, but he sometimes has trouble booking tee times at the different courses. Appeal Appeal- This appeal of this site is to show golfers how much easier it would be to find and book tee times at various golf courses around their area using this app then individually calling each course to find out. The site will also include pictures related to golf and testimonies showing how great the app is to draw more interest out of the potential buyers that visit the site. Colors Colors- The colors this site will use will be various shades of green to relate to golf. It will also use white to contrast against the darker backgrounds. Fonts Fonts- The font this site will use will be more proper fonts, because golf is a game of prestige and respect so the fonts will reflect that. Marketing through a Website The website was designed to show why the Tee Off! application will make the golfing experience a lot easier and smoother. It is able to give anyone that visits the site a detailed description of how the application works, screenshots, and customer testimonials. Below there is an outline of a style guide and site map for the Tee Off! website so the customers can fully understand what we are trying to sell. Home Page The home page of the application will show screenshots of the app, brief text, there will be a tool bar that allows you to navigate around the site, and there will be a logo and title. The screenshots will be in the middle of the page, the text
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