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Transcript: Mission Statement: Product: -Café Fresco founders may lose sight of the potential scope of the business -the limited number of consumers that are aware of Café Fresco -Financial sources: out of pocket funding, no current investors, limited cash flow -café Fresco relies on a single manufacturer, which limits production capacity if the company would want to expand. Company Analysis Place: BUDGET: Pestel Analysis Executive Summary Threats -Currently, Cafe Fresco is marketed through regional and local convenient shops scattered along the United States of America. -Over the next five years, Cafe Fresco seeks to expand distribution to coffee specialty shops to make and sell individual coffee cups. -In addition, Cafe Fresco plans to expand online sales by offering a variety of flavors of the products that cannot be found in local stores via only the internet, thus distinguishing between specialty items from the internet and regular flavors from convenient shops. -Finally, because Cafe Fresco has decided to not only sell online via our personal website, we have decided to use the method of indirect distribution. · Company’s location: USA; worldwide · Facilities: Eco friendly and meets FDA requirements · Human resources: young employees · Natural Resources, trademark name, patents, and copyright · Café Fresco works with a single manufacturer, ensuring maximum quality control Opportunities $8.98 · Competition with other coffee companies, e.g.: the donut shop, Dunkin Donuts, Starbucks · Relations with supplier and partners · Consumers may grow tired of concept; keeping ideas flowing · Relationships with retailers may deteriorate. PROMOTION: -- The target market for Cafe Fresco products is active consumers between ages 18-25--college students or early career starters who are overworked and rely on coffee for a daily pick-me-up in order to complete their day. -- These active consumers represent a demographic group of well-educated and potentially successful individuals; they are single or married. Household incomes generally range between $5,000-15,0000 annually. -- Cafe Fresco will achieve market leadership by providing quality coffee beans and k-cups to overworked college students that best meets their daily lifestyles while keeping a great taste and an awareness of the nutrition facts. To innovative hard workers who want the best for their buck, Cafe Fresco is the coffee brand for you, it gives the benefits of any ordinary coffee with the added low calorie, sugar, and health awareness; along with the great taste. Cafe Fresco was founded and operates off the desire and need for a healthier yet fresher way to enjoy the BEnefits of coffee. -- Political -- Economic -- social -- technology -- environment -- legal Meet our team! Lexi Zambrano- Chief Financial Officer Ian Cai- Head of Sales Kirsti Kooiker- Chief Marketing Officer BReak Even Analysis Weaknesses: $6.98 Recommended marketing strategy: Price: -Demand Based Strengths: · Market trends: new way of viewing coffee and shift in audience needs · Demographics: target audience- college students, all races, both males and females, and cultured imported coffee · The company can reach more consumers via Café Fresco’s website. · Café Fresco’s loyal customers are likely to buy new products --Unlimited Coffee or Cheaper Refills --Loyalty Cards --Gift Card Promotions --Website Announcements and Promos/Banners SWOT Analysis: Our main office building is located in a high rise in the middle of downtown Chicago. Our factory is located about twenty minutes outside the city in a small suburb area. We are currently a self funded business, with help from our families. Cafe Fresco is a startup company founded and owned by three young, experienced, and energetic college students. Cafe Fresco was founded off the desire and need for a healthier yet fresher way to enjoy a hot drink.
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