Stakeholder Analysis
Transcript: Stakeholder Analysis OLevels --> ACCA General Public Social Organizations Advertising agents Employees Government regulators BSTI NBR Media Directors Consumers Suppliers Trading partners Shareholders June 2014 EU detains consignment after rodent excreta found in food products; raises worldwide alert “The rat may have entered the container during loading at the port, where we do not have control. But, it has not entered from our factory.” He said the company is trying to get detailed information on the matter, adding that only the contaminated batches would be recalled from the domestic market. “But it does not mean that we will recall all the products that are being sent abroad. Mendelow's Matrix PRAN'S STAKEHOLDERS KEEP SATISFIED October 2015 Algae found in Pran-RFL Group’s packaged water bottles in Sirajganj Born in Bangladesh The country director Golam Kibria of Bureau Veritis said, any organization feels proud when they have achieved international standard certificate. PRAN has achieved first time in Bangladesh IMS certificate of first food processing company for environment management system 14001:2004 and BS standard OHSAS 18001:2007 certificate. He also added no more company could achieve before in Bangladesh this kind of certificate. CONNECTED Pran works with SAVE THE CHILDREN, Red Crescent Heavy advertising PRAN AGRO LTD Trainings are provided, rewarded with slaries,commissions incentives as per standard Healthy working atmosphere Up to date Brought up in Dubai KEY PLAYERS EXTERNAL MINIMUM EFFORT Political unrest causes fluctuations in sales Internationals standards need to be met at all times Brand image Employees Directors Eventually the goal of our consumer care program is to build long-term relationship. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts and other benefits. Government Local community Media Environmentalist LOW INTEREST We view our consumers as our king and we are their laypeople. FINAL THOUGHTS! INTERNAL Pran has incorportated the idea of social responsibility in it’s business and has benefitted the Bangladeshi public fight poverty through employment generation. KEEP INFORMED HIGH POWER About me Trade Partners,supermarkets, retail outlets Consumers Shareholders Creditors, IFC Suppliers NBR Advertising agents ‘PRAN’ has started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Maj Gen (Retd.) Amjad Khan Chowdhury “PRAN” is currently one of the most admired food & beverages brands among the millions of people of Bangladesh and other 106 countries of the world where PRAN Products are regularly being exported. The business is engaged of beverages, culinary products, confectionery, dairy, snacks and premium rice LOW POWER By providing farmers good seeds, fertilizers, insecticides etc and financial support. Tabs on finances must be kept. Good relations must be maintained In October 2013, Turmeric powder packaged by PRAN group has been recalled from US stores after it was found with unacceptable levels of lead in it. Winny Sadia Haq HIGH INTEREST Whenever a business tries to meet the needs of many different stakeholders, there is the potential for stakeholder conflict. This is where different stakeholder groups might have different priorities. Shamsul Alam has been working as the Chief of human resource management at PRAN Group for the last five years. “We turn our unskilled workers into semi-skilled ones. Semi-skilled workers come from various NGOs such as UCEP, NAWTS, German Bangla and many more. They go through the process of being introduced to the new work environment through the training program. This technical skill education is mandatory for all semi-skilled and unskilled employees” he added. Shamsul Alam believes that the NGOs that provide workers are equipped only with the basic technical skills but the in-house program then has to educate them further on the importance of hygiene, safety, health In November 2012 Pran refutes claims of adulteration It announces a Tk 10 lakh reward if proven fruit drinks contain no pulp High court - drinks did not contain any traces of pure fruit The standard body cancelled the licences of Pran's mango, orange, lemon, strawberry, litchi, apple, pineapple and fruit cocktail drinks for not using the minimum 10 percent fruit pulp, Md Nurul Islam, BSTI's deputy director for certification, told The Daily Star earlier.. "But we are shocked with the reports in the mass media about Pran's juices, that they are substandard, adulterated and do not even contain a drop of fruit juice,” said Kamal. “These reports have affected our image more than our financial loss," Kamal added. He further said the juices are made following BSTI standards
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